Introduction

Artificial intelligence is transforming how we search, making our interactions with search engines smarter, faster, and more intuitive than ever. One of the most significant developments is AI Overviews, a feature that transforms traditional search engine results into concise, AI-generated summaries. Since its introduction, Google AI Overviews has scaled to over 1.5 billion users and is now available in 200 countries and territories, making it one of the most widely adopted AI-powered search tools in the world.

Following the Google I/O 2025 keynote, Google also unveiled AI Mode, a next-generation enhancement that further integrates AI into search, offering a more interactive and agentic experience. In this article, we’ll explore how AI Overviews works, its global impact, and how AI Mode is set to redefine Google agentic search.

What Are AI Overviews?

AI Overviews is a feature that provides users with summarised answers at the top of search engine results, eliminating the need to sift through multiple links. By leveraging Google’s Gemini AI, it synthesizes information from high-quality sources and presents it in an easy-to-digest format.

How AI Overviews Works

1. Query Understanding – Google’s AI analyzes the intent behind a search query, whether it’s a simple fact, a complex question, or a multi-step task.
2. Information Retrieval – The system pulls data from authoritative sources, including websites, academic papers, and verified databases.
3. Synthesis & Summarisation – Using Gemini AI, Google compiles the most relevant information into a concise overview.
4. Dynamic Updates – AI Overviews continuously improve based on user feedback and new data.

This process ensures that users receive accurate, up-to-date answers without clicking through multiple pages.

Key Benefits of AI Overviews

• Faster Answers – Users get instant summaries instead of manually scanning search results.
• Higher Accuracy – AI cross-references multiple sources to reduce misinformation.
• Multilingual Support – Available in numerous languages, enhancing accessibility.
• Integration with Other Google Services – Works seamlessly with Google Lens, Maps, and Shopping.

AI Overviews is redefining how people interact with search engines, making information retrieval more efficient than ever.

AI Mode: The Next Evolution of Google Agentic Search

At Google I/O 2025, the company introduced AI Mode, an advanced feature that builds on AI Overviews to create a more agentic search experience.

What Is AI Mode?

AI Mode is an enhanced version of Google Search that allows users to interact with AI in a conversational, task-oriented manner. Unlike traditional search, where users input a query and browse results, AI Mode enables dynamic, multi-step interactions, making search more like a dialogue with a personal assistant.

How AI Mode Enhances Google Agentic Search

1. Multi-Turn Conversations – Users can ask follow-up questions without restarting the search.
2. Contextual Understanding – AI remembers previous interactions, providing more relevant responses.
3. Task Execution – Beyond answering questions, AI Mode can perform actions, such as booking appointments or comparing products.
4. Personalisation – Adapts to user preferences, offering tailored recommendations.

This shift towards agentic search means Google is no longer just an information provider but  an active assistant that helps users accomplish tasks more efficiently.

The Future of AI-Powered Search Engine Results

With AI Overviews and AI Mode, Google is setting a new standard for search engine results. Here’s what we can expect in the near future:

1. More Natural Interactions

• Voice and text-based searches will become even more conversational.
• AI will anticipate user needs before they finish typing.

2. Deeper Integration with AI Assistants

• Google agentic search will connect with other AI tools like Gemini Advanced and Google Assistant.
• Seamless transitions between search and task completion.

3. Expansion into New Domains

• AI-powered search will extend to healthcare, finance, and education, providing expert-level insights.
• Real-time data analysis for stock trends, medical advice, and academic research.

4. Enhanced Personalisation & Privacy Controls

• Users will have more control over how AI uses their data.
• Customizable AI behavior based on individual preferences.

How Google’s Agentic Search is Impacting SEO 

Google’s Agentic Search is revolutionising digital marketing and SEO by shifting the focus from traditional keyword optimisation to intent-driven, conversational search. Unlike conventional SEO, where ranking for specific keywords was paramount, Agentic Search prioritises comprehensive, high-quality content that directly answers user queries—making deep relevance more critical than ever.

One of the biggest changes? The rise of zero-click search results. With AI-generated overviews delivering instant answers, users often get what they need without clicking through to websites. This means:

• Potential declines in organic traffic as fewer users visit source pages.
• Increased competition for visibility within AI summaries. Brands must now optimise for inclusion in AI Overviews, not just traditional SERPs.
• Greater emphasis on authority and expertise, as Google’s AI prioritises trustworthy, well-structured content (E-E-A-T guidelines).

To stay ahead, marketers must adapt by creating in-depth, conversational content that aligns with Google’s agentic capabilities, ensuring their brand remains visible in an AI-first search landscape.

Conclusion

AI Overviews has already transformed search engine results for 1.5 billion users worldwide, offering instant, reliable answers. With the introduction of AI Mode, Google is taking a giant leap toward agentic search, where AI doesn’t just provide information but actively assists users in completing tasks.

As these technologies evolve, Google’s AI-powered search will become even more intuitive, personalised, and indispensable. Whether you’re looking for quick facts or need help with complex decisions, AI Overviews and AI Mode are setting the stage for the future of search.

Stay tuned as Google continues to innovate, making search smarter, faster, and more helpful than ever before. If you want to have more tips on how to keep your website relevant in the time of agentic search get in touch with us.